As of October 8, 2026, TikTok Pixel is used by 365,996 websites in the TechLeads index: 1.0% of all Analytics detections, the 12th most-used of 364 Analytics technologies.
365,996
websites using TikTok Pixel
1.0%
share of Analytics
#12
of 364 in Analytics
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "TikTok Pixel Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/tiktok-pixel/market-share
In HTTP Archive's monthly crawl of public websites, TikTok Pixel was detected on 827,780 pages in September 2026, up 12.8% from a year earlier (peak: 931,588). Among the 1,000 most-visited sites, it appeared on 95. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.
TikTok Pixel customers by country
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
TechLeads scans public websites and detects TikTok Pixel from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is TikTok Pixel's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
FAQ
TikTok Pixel accounts for 1.0% of Analytics detections in the TechLeads index (365,996 websites), which makes it the 12th most-used of 364 Analytics technologies we track.