How many companies use Site Kit?

TechLeads currently detects Site Kit on 1,573,454 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 3,624,668 pages in September 2026.

Who are Site Kit's biggest competitors?

By number of websites, the largest Enterprise technologies besides Site Kit are Webasyst (1,046,624), Newfold Digital (897,577), Magento Enterprise (285,594), Adobe CQ (271,173), TYPO3 (103,307).

Which companies use Site Kit?

Websites using Site Kit include boingboing.net, beppegrillo.it, kerrymuseum.ie, wmrt.com, planetwaves.net, waval.net. The full list of 1,573,454 websites can be exported as a CSV for $29.

Site Kit market share and customers

As of October 8, 2026, Site Kit is used by 1,573,454 websites in the TechLeads index: 33.8% of all Enterprise detections, the 1st most-used of 163 Enterprise technologies.

1,573,454

websites using Site Kit

33.8%

share of Enterprise

of 163 in Enterprise

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Site Kit Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/site-kit/market-share

HTML link

<a href="https://techleads.fyi/technology/site-kit/market-share">Site Kit market share (TechLeads data)</a>

Site Kit vs competitors in Enterprise

Websites using each technology in the TechLeads index, and its share of all Enterprise detections.

#	Technology	Websites	Share
1	Site Kit	1,573,454	33.8%
2	Webasyst	1,046,624	22.5%
3	Newfold Digital	897,577	19.3%
4	Magento Enterprise	285,594	6.1%
5	Adobe CQ	271,173	5.8%
6	TYPO3	103,307	2.2%
7	eZ Systems	89,348

Site Kit usage over time

In HTTP Archive's monthly crawl of public websites, Site Kit was detected on 3,624,668 pages in September 2026, up 2.2% from a year earlier (peak: 3,868,752). Among the 1,000 most-visited sites, it appeared on 12. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Microsoft Clarity 2,814,686, Yandex.Metrika 1,364,344.

Site Kit customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US12,742
GB2,458
FR1,596
BR783
IT651
DE497
AU480
ES291
CA274
NL221

See all 1,573,454 websites using Site Kit or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Site Kit from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Site Kit's website count divided by the website counts of all Enterprise technologies we track; a site using two Enterprise tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Site Kit accounts for 33.8% of Enterprise detections in the TechLeads index (1,573,454 websites), which makes it the 1st most-used of 163 Enterprise technologies we track.