As of October 10, 2026, Klaviyo Identification is used by 138,801 websites in the TechLeads index: 0.39% of all Analytics detections, the 24th most-used of 367 Analytics technologies.
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Citation
TechLeads. "Klaviyo Identification Customers and Market Share." Data as of October 10, 2026. https://techleads.fyi/technology/klaviyo-identification/market-shareHTML link
<a href="https://techleads.fyi/technology/klaviyo-identification/market-share">Klaviyo Identification market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Analytics detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Google Analytics | 16,735,445 | 46.4% |
| 2 | Facebook Pixel | 3,409,723 | 9.5% |
| 3 | Cloudflare Browser Insights | 2,788,207 | 7.7% |
| 4 | Google Universal Analytics | 1,905,284 | 5.3% |
| 5 | Site Kit | 1,579,286 | 4.4% |
| 6 | Microsoft Clarity | 1,081,602 | 3.0% |
| 7 |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 138,801 websites using Klaviyo Identification or download the full list as a CSV for $29.
TechLeads scans public websites and detects Klaviyo Identification from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Klaviyo Identification's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 10, 2026 and update daily.
| Yandex.Metrika |
| 718,287 |
| 2.0% |
| 8 | Snowplow Analytics | 616,162 | 1.7% |
| 9 | MonsterInsights | 544,163 | 1.5% |
| 10 | Matomo Analytics | 458,524 | 1.3% |
| 11 | Hotjar | 383,813 | 1.1% |
| 12 | TikTok Pixel | 365,996 | 1.0% |
| 13 | Linkedin Insight Tag | 330,846 | 0.92% |
| 14 | PixelYourSite | 277,597 | 0.77% |
| 15 | Datadog | 241,757 | 0.67% |
| 16 | Naver Analytics | 237,404 | 0.66% |
| 17 | Facebook Pixel View Content | 221,079 | 0.61% |
| 18 | Statcounter | 193,989 | 0.54% |
| 19 | Google Analytics Enhanced eCommerce | 168,257 | 0.47% |
| 20 | HubSpot Analytics | 160,027 | 0.44% |
| 21 | Klaviyo Identification | 138,801 | 0.39% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.