As of October 8, 2026, Plausible is used by 121,349 websites in the TechLeads index: 0.34% of all Analytics detections, the 25th most-used of 364 Analytics technologies.
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Citation
TechLeads. "Plausible Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/plausible/market-shareHTML link
<a href="https://techleads.fyi/technology/plausible/market-share">Plausible market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Analytics detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Google Analytics | 16,691,216 | 46.4% |
| 2 | Facebook Pixel | 3,400,720 | 9.5% |
| 3 | Cloudflare Browser Insights | 2,782,890 | 7.7% |
| 4 | Google Universal Analytics | 1,898,658 | 5.3% |
| 5 | Site Kit | 1,573,454 | 4.4% |
| 6 | Microsoft Clarity | 1,081,470 | 3.0% |
| 7 |
In HTTP Archive's monthly crawl of public websites, Plausible was detected on 262,588 pages in September 2026, up 27.5% from a year earlier. Among the 1,000 most-visited sites, it appeared on 28. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 121,349 websites using Plausible or download the full list as a CSV for $29.
TechLeads scans public websites and detects Plausible from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Plausible's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
| Yandex.Metrika |
| 718,260 |
| 2.0% |
| 8 | Snowplow Analytics | 616,026 | 1.7% |
| 9 | MonsterInsights | 543,265 | 1.5% |
| 10 | Matomo Analytics | 458,479 | 1.3% |
| 11 | Hotjar | 383,782 | 1.1% |
| 12 | TikTok Pixel | 365,996 | 1.0% |
| 13 | Linkedin Insight Tag | 329,834 | 0.92% |
| 14 | PixelYourSite | 277,054 | 0.77% |
| 15 | Datadog | 241,736 | 0.67% |
| 16 | Naver Analytics | 237,009 | 0.66% |
| 17 | Facebook Pixel View Content | 221,079 | 0.62% |
| 18 | Statcounter | 190,592 | 0.53% |
| 19 | Google Analytics Enhanced eCommerce | 168,228 | 0.47% |
| 20 | HubSpot Analytics | 159,990 | 0.45% |
| 21 | Plausible | 121,349 | 0.34% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.