How many companies use Google Analytics Enhanced eCommerce?

TechLeads currently detects Google Analytics Enhanced eCommerce on 168,228 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 328,149 pages in September 2026.

Who are Google Analytics Enhanced eCommerce's biggest competitors?

By number of websites, the largest Analytics technologies besides Google Analytics Enhanced eCommerce are Google Analytics (16,691,216), Facebook Pixel (3,400,720), Cloudflare Browser Insights (2,782,890), Google Universal Analytics (1,898,658), Site Kit (1,573,454).

Which companies use Google Analytics Enhanced eCommerce?

Websites using Google Analytics Enhanced eCommerce include nike.com, biblegateway.com, hepsiburada.com, brightlightfineart.com, boat-lifestyle.com, liverpool.com.mx. The full list of 168,228 websites can be exported as a CSV for $29.

Google Analytics Enhanced eCommerce market share and customers

As of October 8, 2026, Google Analytics Enhanced eCommerce is used by 168,228 websites in the TechLeads index: 0.47% of all Analytics detections, the 19th most-used of 364 Analytics technologies.

168,228

websites using Google Analytics Enhanced eCommerce

0.47%

share of Analytics

#19

of 364 in Analytics

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Google Analytics Enhanced eCommerce Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/google-analytics-enhanced-ecommerce/market-share

HTML link

<a href="https://techleads.fyi/technology/google-analytics-enhanced-ecommerce/market-share">Google Analytics Enhanced eCommerce market share (TechLeads data)</a>

Google Analytics Enhanced eCommerce vs competitors in Analytics

Websites using each technology in the TechLeads index, and its share of all Analytics detections.

#	Technology	Websites	Share
1	Google Analytics	16,691,216	46.4%
2	Facebook Pixel	3,400,720	9.5%
3	Cloudflare Browser Insights	2,782,890	7.7%
4	Google Universal Analytics	1,898,658	5.3%
5	Site Kit	1,573,454	4.4%
6	Microsoft Clarity	1,081,470	3.0%
7

Google Analytics Enhanced eCommerce usage over time

In HTTP Archive's monthly crawl of public websites, Google Analytics Enhanced eCommerce was detected on 328,149 pages in September 2026, down 34.9% from a year earlier (peak: 1,506,750). Among the 1,000 most-visited sites, it appeared on 7. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.

Google Analytics Enhanced eCommerce customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US263
GB187
FR79
BR79
AU78
CA47
JP39
DE37
TR28
IL28

Companies using Google Analytics Enhanced eCommerce

nike.com · Nike.com
biblegateway.com
hepsiburada.com
brightlightfineart.com · The Artists Guild | Bright Light Fine Art
boat-lifestyle.com · boAt Lifestyle
liverpool.com.mx · Liverpool México
natura.com.br
cgtn.com · CGTN
takealot.com · Takealot.com
auchan.fr
pch.com
tokopedia.com · Tokopedia

See all 168,228 websites using Google Analytics Enhanced eCommerce or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Google Analytics Enhanced eCommerce from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Google Analytics Enhanced eCommerce's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Google Analytics Enhanced eCommerce accounts for 0.47% of Analytics detections in the TechLeads index (168,228 websites), which makes it the 19th most-used of 364 Analytics technologies we track.