As of October 8, 2026, Facebook Pixel is used by 3,400,720 websites in the TechLeads index: 9.5% of all Analytics detections, the 2nd most-used of 364 Analytics technologies.
3,400,720
websites using Facebook Pixel
9.5%
share of Analytics
#2
of 364 in Analytics
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Facebook Pixel Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/facebook-pixel/market-share
In HTTP Archive's monthly crawl of public websites, Facebook Pixel was detected on 8,201,867 pages in September 2026, down 1.1% from a year earlier (peak: 8,848,613). Among the 1,000 most-visited sites, it appeared on 301. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686, Yandex.Metrika 1,364,344.
Facebook Pixel customers by country
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
US20,494
GB5,046
AU2,663
BR1,855
FR1,368
JP1,213
DE1,187
CA1,172
IT1,085
NL717
Companies using Facebook Pixel
techcrunch.com · TechCrunch
mailchimp.com
moz.com
justgiving.com
500px.com
fortune.com
qz.com · Qz
slack.com
arstechnica.com · Ars Technica
slate.com
globalwellnessinstitute.org · Global Wellness Institute
TechLeads scans public websites and detects Facebook Pixel from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Facebook Pixel's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
FAQ
Facebook Pixel accounts for 9.5% of Analytics detections in the TechLeads index (3,400,720 websites), which makes it the 2nd most-used of 364 Analytics technologies we track.