How many companies use Google Universal Analytics?

TechLeads currently detects Google Universal Analytics on 1,898,658 websites.

Who are Google Universal Analytics's biggest competitors?

By number of websites, the largest Analytics technologies besides Google Universal Analytics are Google Analytics (16,691,216), Facebook Pixel (3,400,720), Cloudflare Browser Insights (2,782,890), Site Kit (1,573,454), Microsoft Clarity (1,081,470).

Which companies use Google Universal Analytics?

Websites using Google Universal Analytics include time.com, unpkg.com, imgur.com, bio.link, owasp.org, donorbox.org. The full list of 1,898,658 websites can be exported as a CSV for $29.

Google Universal Analytics market share and customers

As of October 8, 2026, Google Universal Analytics is used by 1,898,658 websites in the TechLeads index: 5.3% of all Analytics detections, the 4th most-used of 364 Analytics technologies.

1,898,658

websites using Google Universal Analytics

5.3%

share of Analytics

of 364 in Analytics

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Google Universal Analytics Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/google-universal-analytics/market-share

HTML link

<a href="https://techleads.fyi/technology/google-universal-analytics/market-share">Google Universal Analytics market share (TechLeads data)</a>

Google Universal Analytics vs competitors in Analytics

Websites using each technology in the TechLeads index, and its share of all Analytics detections.

#	Technology	Websites	Share
1	Google Analytics	16,691,216	46.4%
2	Facebook Pixel	3,400,720	9.5%
3	Cloudflare Browser Insights	2,782,890	7.7%
4	Google Universal Analytics	1,898,658	5.3%
5	Site Kit	1,573,454	4.4%
6	Microsoft Clarity	1,081,470	3.0%
7	Yandex.Metrika

Google Universal Analytics customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US1,520
GB115
FR87
ES44
RU37
DE34
JP34
IT32
CA31
VN28

Companies using Google Universal Analytics

time.com · Time
unpkg.com
imgur.com
bio.link
owasp.org
donorbox.org
eji.org
sanctuaryforfamilies.org · Sanctuary for Families
emiya-gohan.com
wayground.com
sass-lang.com
yokohama-pinevalley.com

See all 1,898,658 websites using Google Universal Analytics or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Google Universal Analytics from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Google Universal Analytics's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Google Universal Analytics accounts for 5.3% of Analytics detections in the TechLeads index (1,898,658 websites), which makes it the 4th most-used of 364 Analytics technologies we track.