As of October 17, 2026, Google Analytics Classic is used by 94,894 websites in the TechLeads index: 0.73% of all Analytics detections, the 20th most-used of 258 Analytics technologies.
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Citation
TechLeads. "Google Analytics Classic Customers and Market Share." Data as of October 17, 2026. https://techleads.fyi/technology/google-analytics-classic/market-shareHTML link
<a href="https://techleads.fyi/technology/google-analytics-classic/market-share">Google Analytics Classic market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Analytics detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Facebook Pixel | 3,444,813 | 26.2% |
| 2 | Google Universal Analytics | 1,930,367 | 14.7% |
| 3 | Site Kit | 1,602,951 | 12.2% |
| 4 | Microsoft Clarity | 1,081,911 | 8.2% |
| 5 | MonsterInsights | 547,608 | 4.2% |
| 6 | Matomo Analytics | 458,624 | 3.5% |
| 7 |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 94,894 websites using Google Analytics Classic or download the full list as a CSV for $29.
TechLeads scans public websites and detects Google Analytics Classic from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Google Analytics Classic's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 17, 2026 and update daily.
| 365,996 |
| 2.8% |
| 8 | Linkedin Insight Tag | 334,744 | 2.5% |
| 9 | PixelYourSite | 279,546 | 2.1% |
| 10 | Naver Analytics | 239,429 | 1.8% |
| 11 | Facebook Pixel View Content | 221,079 | 1.7% |
| 12 | Google Analytics Enhanced eCommerce | 168,343 | 1.3% |
| 13 | Klaviyo Abandoned Cart | 162,774 | 1.2% |
| 14 | HubSpot Analytics | 160,071 | 1.2% |
| 15 | Klaviyo Identification | 147,726 | 1.1% |
| 16 | Quantcast Measure | 141,003 | 1.1% |
| 17 | Plausible | 121,565 | 0.92% |
| 18 | Pinterest Conversion Tag | 108,152 | 0.82% |
| 19 | VK Pixel | 104,898 | 0.80% |
| 20 | Google Analytics Classic | 94,894 | 0.73% |
| 21 | Vercel Analytics | 83,129 | 0.63% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.