As of October 29, 2026, Google Analytics 4 is used by 142,195 websites in the TechLeads index: 0.49% of all Analytics detections, the 26th most-used of 269 Analytics technologies.
Websites using each technology in the TechLeads index, and its share of all Analytics detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Facebook Pixel | 3,614,702 | 26.4% |
| 2 | Google Universal Analytics | 1,966,373 | 14.3% |
| 3 | Site Kit | 1,679,106 | 12.3% |
| 4 | Microsoft Clarity | 1,120,436 | 8.2% |
| 5 | MonsterInsights | 555,188 | 4.1% |
| 6 | Matomo Analytics | 469,910 | 3.4% |
| 7 | TikTok Pixel | 387,977 | 2.8% |
| 8 | Linkedin Insight Tag | 345,704 | 2.5% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.
See all 142,195 websites using Google Analytics 4 or download the full list as a CSV for $29.
TechLeads scans public websites and detects Google Analytics 4 from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Google Analytics 4's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 29, 2026 and update daily.
Google Analytics 4 accounts for 0.49% of Analytics detections in the TechLeads index (142,195 websites), which makes it the 26th most-used of 269 Analytics technologies we track.
TechLeads currently detects Google Analytics 4 on 142,195 websites.
By number of websites, the largest Analytics technologies besides Google Analytics 4 are Facebook Pixel (3,614,702), Google Universal Analytics (1,966,373), Site Kit (1,679,106), Microsoft Clarity (1,120,436), MonsterInsights (555,188).
Websites using Google Analytics 4 include adam-clements.com, ailistingo.com, albertsonroofing.com, antiquabr.com.br, apexia.pet, avvalegroup.com. The full list of 142,195 websites can be exported as a CSV for $29.
| 9 |
| PixelYourSite |
| 286,842 |
| 2.1% |
| 10 | Naver Analytics | 248,312 | 1.8% |
| 11 | Facebook Pixel View Content | 221,079 | 1.6% |
| 12 | Klaviyo Abandoned Cart | 178,995 | 1.3% |
| 13 | Google Analytics Enhanced eCommerce | 169,353 | 1.2% |
| 14 | Klaviyo Identification | 163,011 | 1.2% |
| 15 | HubSpot Analytics | 162,044 | 1.2% |
| 16 | Quantcast Measure | 143,450 | 1.0% |
| 17 | Google Analytics 4 | 142,195 | 0.49% |
| 18 | Plausible | 128,471 | 0.94% |
| 19 | Pinterest Conversion Tag | 111,829 | 0.82% |
| 20 | Google Analytics Classic | 109,594 | 0.80% |
| 21 | VK Pixel | 106,080 | 0.77% |
