As of October 9, 2026, Fathom Analytics is used by 26,593 websites in the TechLeads index: 0.07% of all Analytics detections, the 58th most-used of 366 Analytics technologies.
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Citation
TechLeads. "Fathom Analytics Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/fathom-analytics/market-shareHTML link
<a href="https://techleads.fyi/technology/fathom-analytics/market-share">Fathom Analytics market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Analytics detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Google Analytics | 16,711,630 | 46.4% |
| 2 | Facebook Pixel | 3,404,825 | 9.5% |
| 3 | Cloudflare Browser Insights | 2,785,284 | 7.7% |
| 4 | Google Universal Analytics | 1,902,032 | 5.3% |
| 5 | Site Kit | 1,576,194 | 4.4% |
| 6 | Microsoft Clarity | 1,081,552 | 3.0% |
| 7 |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 26,593 websites using Fathom Analytics or download the full list as a CSV for $29.
TechLeads scans public websites and detects Fathom Analytics from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Fathom Analytics's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.
| Yandex.Metrika |
| 718,279 |
| 2.0% |
| 8 | Snowplow Analytics | 616,090 | 1.7% |
| 9 | MonsterInsights | 543,741 | 1.5% |
| 10 | Matomo Analytics | 458,501 | 1.3% |
| 11 | Hotjar | 383,796 | 1.1% |
| 12 | TikTok Pixel | 365,996 | 1.0% |
| 13 | Linkedin Insight Tag | 330,289 | 0.92% |
| 14 | PixelYourSite | 277,300 | 0.77% |
| 15 | Datadog | 241,746 | 0.67% |
| 16 | Naver Analytics | 237,186 | 0.66% |
| 17 | Facebook Pixel View Content | 221,079 | 0.61% |
| 18 | Statcounter | 191,556 | 0.53% |
| 19 | Google Analytics Enhanced eCommerce | 168,237 | 0.47% |
| 20 | HubSpot Analytics | 159,996 | 0.44% |
| 21 | Fathom Analytics | 26,593 | 0.07% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.