As of October 8, 2026, Snowplow Analytics is used by 616,026 websites in the TechLeads index: 1.7% of all Analytics detections, the 8th most-used of 364 Analytics technologies.
616,026
websites using Snowplow Analytics
1.7%
share of Analytics
#8
of 364 in Analytics
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Snowplow Analytics Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/snowplow-analytics/market-share
In HTTP Archive's monthly crawl of public websites, Snowplow Analytics was detected on 1,166,835 pages in September 2026, down 21.3% from a year earlier (peak: 1,867,016). Among the 1,000 most-visited sites, it appeared on 396. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.
Snowplow Analytics customers by country
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
TechLeads scans public websites and detects Snowplow Analytics from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Snowplow Analytics's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
FAQ
Snowplow Analytics accounts for 1.7% of Analytics detections in the TechLeads index (616,026 websites), which makes it the 8th most-used of 364 Analytics technologies we track.