How many companies use Hotjar?

TechLeads currently detects Hotjar on 383,782 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 892,834 pages in September 2026.

Who are Hotjar's biggest competitors?

By number of websites, the largest Analytics technologies besides Hotjar are Google Analytics (16,691,216), Facebook Pixel (3,400,720), Cloudflare Browser Insights (2,782,890), Google Universal Analytics (1,898,658), Site Kit (1,573,454).

Which companies use Hotjar?

Websites using Hotjar include 500px.com, arstechnica.com, globalwellnessinstitute.org, variety.com, emojipedia.org, discogs.com. The full list of 383,782 websites can be exported as a CSV for $29.

Hotjar market share and customers

As of October 8, 2026, Hotjar is used by 383,782 websites in the TechLeads index: 1.1% of all Analytics detections, the 11th most-used of 364 Analytics technologies.

383,782

websites using Hotjar

1.1%

share of Analytics

#11

of 364 in Analytics

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Hotjar Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/hotjar/market-share

HTML link

<a href="https://techleads.fyi/technology/hotjar/market-share">Hotjar market share (TechLeads data)</a>

Hotjar vs competitors in Analytics

Websites using each technology in the TechLeads index, and its share of all Analytics detections.

#	Technology	Websites	Share
1	Google Analytics	16,691,216	46.4%
2	Facebook Pixel	3,400,720	9.5%
3	Cloudflare Browser Insights	2,782,890	7.7%
4	Google Universal Analytics	1,898,658	5.3%
5	Site Kit	1,573,454	4.4%
6	Microsoft Clarity	1,081,470	3.0%
7

Hotjar usage over time

In HTTP Archive's monthly crawl of public websites, Hotjar was detected on 892,834 pages in September 2026, down 24.2% from a year earlier (peak: 1,556,399). Among the 1,000 most-visited sites, it appeared on 59. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.

Hotjar customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US4,549
GB1,568
AU739
BR433
NL313
FR305
CA246
DE245
IT176
CO151

Companies using Hotjar

500px.com
arstechnica.com · Ars Technica
globalwellnessinstitute.org · Global Wellness Institute
variety.com · Variety Australia
emojipedia.org
discogs.com · harmonic
njuskalo.hr
abc.es · Diario ABC
rightmove.co.uk
remove.bg · remove.bg
wayground.com
punchup.live

See all 383,782 websites using Hotjar or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Hotjar from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Hotjar's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Hotjar accounts for 1.1% of Analytics detections in the TechLeads index (383,782 websites), which makes it the 11th most-used of 364 Analytics technologies we track.