How many companies use Google Analytics?

TechLeads currently detects Google Analytics on 16,691,216 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 26,446,274 pages in September 2026.

Who are Google Analytics's biggest competitors?

By number of websites, the largest Analytics technologies besides Google Analytics are Facebook Pixel (3,400,720), Cloudflare Browser Insights (2,782,890), Google Universal Analytics (1,898,658), Site Kit (1,573,454), Microsoft Clarity (1,081,470).

Which companies use Google Analytics?

Websites using Google Analytics include wordpress.org, creativecommons.org, g.co, techcrunch.com, tinyurl.com, hbr.org. The full list of 16,691,216 websites can be exported as a CSV for $29.

Google Analytics market share and customers

As of October 8, 2026, Google Analytics is used by 16,691,216 websites in the TechLeads index: 46.4% of all Analytics detections, the 1st most-used of 364 Analytics technologies.

16,691,216

websites using Google Analytics

46.4%

share of Analytics

of 364 in Analytics

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Google Analytics Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/google-analytics/market-share

HTML link

<a href="https://techleads.fyi/technology/google-analytics/market-share">Google Analytics market share (TechLeads data)</a>

Google Analytics vs competitors in Analytics

Websites using each technology in the TechLeads index, and its share of all Analytics detections.

#	Technology	Websites	Share
1	Google Analytics	16,691,216	46.4%
2	Facebook Pixel	3,400,720	9.5%
3	Cloudflare Browser Insights	2,782,890	7.7%
4	Google Universal Analytics	1,898,658	5.3%
5	Site Kit	1,573,454	4.4%
6	Microsoft Clarity	1,081,470	3.0%
7	Yandex.Metrika

Google Analytics usage over time

In HTTP Archive's monthly crawl of public websites, Google Analytics was detected on 26,446,274 pages in September 2026, down 7.4% from a year earlier (peak: 32,950,008). Among the 1,000 most-visited sites, it appeared on 1,298. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686, Yandex.Metrika 1,364,344.

Google Analytics customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US73,704
GB18,627
FR7,650
AU5,821
JP5,062
DE4,867
BR4,398
IT4,209
CA3,535
ES2,723

Companies using Google Analytics

wordpress.org · WordPress
creativecommons.org
g.co
techcrunch.com · TechCrunch
tinyurl.com
hbr.org · Hbr
time.com · Time
mailchimp.com
unpkg.com
openai.com
moz.com
justgiving.com

See all 16,691,216 websites using Google Analytics or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Google Analytics from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Google Analytics's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Google Analytics accounts for 46.4% of Analytics detections in the TechLeads index (16,691,216 websites), which makes it the 1st most-used of 364 Analytics technologies we track.