As of October 9, 2026, PayPal Marketing Solutions is used by 11,580 websites in the TechLeads index: 0.26% of all Marketing automation detections, the 38th most-used of 511 Marketing automation technologies.
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Citation
TechLeads. "PayPal Marketing Solutions Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/paypal-marketing-solutions/market-shareHTML link
<a href="https://techleads.fyi/technology/paypal-marketing-solutions/market-share">PayPal Marketing Solutions market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Marketing automation detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | MailChimp | 820,792 | 18.6% |
| 2 | HubSpot | 725,815 | 16.4% |
| 3 | Klaviyo | 379,315 | 8.6% |
| 4 | Social Miner | 229,526 | 5.2% |
| 5 | MailChimp for WordPress | 226,126 | 5.1% |
| 6 | Sendinblue | 190,427 | 4.3% |
| 7 | HighLevel |
In HTTP Archive's monthly crawl of public websites, PayPal Marketing Solutions was detected on 19,413 pages in September 2026, down 34.0% from a year earlier (peak: 278,129). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 11,580 websites using PayPal Marketing Solutions or download the full list as a CSV for $29.
TechLeads scans public websites and detects PayPal Marketing Solutions from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is PayPal Marketing Solutions's website count divided by the website counts of all Marketing automation technologies we track; a site using two Marketing automation tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.
| 157,059 |
| 3.6% |
| 8 | ActiveCampaign | 131,310 | 3.0% |
| 9 | OneSignal | 129,035 | 2.9% |
| 10 | Salesforce Marketing Cloud Account Engagement | 124,341 | 2.8% |
| 11 | Hubspot Forms | 112,359 | 2.5% |
| 12 | MailerLite | 89,268 | 2.0% |
| 13 | Adobe Analytics | 85,355 | 1.9% |
| 14 | Tidio | 70,303 | 1.6% |
| 15 | PushOwl | 61,343 | 1.4% |
| 16 | Omnisend | 56,352 | 1.3% |
| 17 | Constant Contact | 49,130 | 1.1% |
| 18 | RD Station | 41,855 | 0.95% |
| 19 | Mailmunch | 25,614 | 0.58% |
| 20 | Cloud Technologies | 24,858 | 0.56% |
| 21 | PayPal Marketing Solutions | 11,580 | 0.26% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.