As of October 8, 2026, PushOwl is used by 61,343 websites in the TechLeads index: 0.44% of all Non Platform detections, the 9th most-used of 513 Non Platform technologies.
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Citation
TechLeads. "PushOwl Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/pushowl/market-shareHTML link
<a href="https://techleads.fyi/technology/pushowl/market-share">PushOwl market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Non Platform detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | WooCommerce | 6,046,678 | 43.1% |
| 2 | Cart Functionality | 4,301,725 | 30.7% |
| 3 | Shopify Account | 992,547 | 7.1% |
| 4 | Shopify Custom Theme | 950,666 | 6.8% |
| 5 | Tracktor Order Tracking | 347,538 | 2.5% |
| 6 | Ecwid Wix | 202,731 | 1.4% |
| 7 |
In HTTP Archive's monthly crawl of public websites, PushOwl was detected on 157,351 pages in September 2026, down 6.6% from a year earlier (peak: 180,853). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Marketing Automation technologies in HTTP Archive: HubSpot 1,314,777, Klaviyo 762,495, Pardot 318,723, Salesforce Marketing Cloud Account Engagement 308,609, MailChimp for WordPress 274,006.
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 61,343 websites using PushOwl or download the full list as a CSV for $29.
TechLeads scans public websites and detects PushOwl from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is PushOwl's website count divided by the website counts of all Non Platform technologies we track; a site using two Non Platform tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
| GDPR Legal Cookie App for Shopify |
| 141,636 |
| 1.0% |
| 8 | WooCommerce Multilingual | 70,415 | 0.50% |
| 9 | PushOwl | 61,343 | 0.44% |
| 10 | Razorpay for WooCommerce | 61,126 | 0.44% |
| 11 | Loox | 54,795 | 0.39% |
| 12 | WooCommerce Brands | 54,457 | 0.39% |
| 13 | Shopify Debut Theme | 51,309 | 0.37% |
| 14 | Taobao | 25,740 | 0.18% |
| 15 | Magento 2 | 25,210 | 0.18% |
| 16 | Loopwork | 23,115 | 0.16% |
| 17 | nfcube | 21,303 | 0.15% |
| 18 | WooCommerce Subscriptions | 18,165 | 0.13% |
| 19 | Booster Page Speed Optimizer | 17,262 | 0.12% |
| 20 | Pandectes | 16,467 | 0.12% |
| 21 | Request a Quote for WooCommerce | 16,360 | 0.12% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.