As of October 8, 2026, ActiveCampaign is used by 131,218 websites in the TechLeads index: 3.0% of all Marketing automation detections, the 8th most-used of 506 Marketing automation technologies.
131,218
websites using ActiveCampaign
3.0%
share of Marketing automation
#8
of 506 in Marketing automation
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "ActiveCampaign Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/activecampaign/market-share
In HTTP Archive's monthly crawl of public websites, ActiveCampaign was detected on 107,517 pages in September 2026, down 20.1% from a year earlier (peak: 189,406). Among the 1,000 most-visited sites, it appeared on 4. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Email technologies in HTTP Archive: Google Workspace 7,328,416, Microsoft 365 6,889,878, MailChimp 1,572,197, Sendgrid 1,280,135, Amazon SES 1,270,273.
ActiveCampaign customers by country
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
TechLeads scans public websites and detects ActiveCampaign from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is ActiveCampaign's website count divided by the website counts of all Marketing automation technologies we track; a site using two Marketing automation tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
FAQ
ActiveCampaign accounts for 3.0% of Marketing automation detections in the TechLeads index (131,218 websites), which makes it the 8th most-used of 506 Marketing automation technologies we track.