As of October 8, 2026, Adobe Analytics is used by 85,355 websites in the TechLeads index: 1.9% of all Marketing automation detections, the 13th most-used of 506 Marketing automation technologies.
85,355
websites using Adobe Analytics
1.9%
share of Marketing automation
#13
of 506 in Marketing automation
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Adobe Analytics Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/adobe-analytics/market-share
In HTTP Archive's monthly crawl of public websites, Adobe Analytics was detected on 175,019 pages in September 2026, down 20.7% from a year earlier (peak: 277,220). Among the 1,000 most-visited sites, it appeared on 67. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.
Adobe Analytics customers by country
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
TechLeads scans public websites and detects Adobe Analytics from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Adobe Analytics's website count divided by the website counts of all Marketing automation technologies we track; a site using two Marketing automation tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
FAQ
Adobe Analytics accounts for 1.9% of Marketing automation detections in the TechLeads index (85,355 websites), which makes it the 13th most-used of 506 Marketing automation technologies we track.