As of October 8, 2026, Hubspot Forms is used by 111,877 websites in the TechLeads index: 2.5% of all Marketing automation detections, the 11th most-used of 506 Marketing automation technologies.
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Citation
TechLeads. "Hubspot Forms Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/hubspot-forms/market-shareHTML link
<a href="https://techleads.fyi/technology/hubspot-forms/market-share">Hubspot Forms market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Marketing automation detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | MailChimp | 820,056 | 18.6% |
| 2 | HubSpot | 724,804 | 16.4% |
| 3 | Klaviyo | 378,341 | 8.6% |
| 4 | Social Miner | 229,316 | 5.2% |
| 5 | MailChimp for WordPress | 225,834 | 5.1% |
| 6 | Sendinblue | 190,288 | 4.3% |
| 7 | HighLevel |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 111,877 websites using Hubspot Forms or download the full list as a CSV for $29.
TechLeads scans public websites and detects Hubspot Forms from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Hubspot Forms's website count divided by the website counts of all Marketing automation technologies we track; a site using two Marketing automation tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
| 157,057 |
| 3.6% |
| 8 | ActiveCampaign | 131,218 | 3.0% |
| 9 | OneSignal | 128,905 | 2.9% |
| 10 | Salesforce Marketing Cloud Account Engagement | 124,300 | 2.8% |
| 11 | Hubspot Forms | 111,877 | 2.5% |
| 12 | MailerLite | 88,964 | 2.0% |
| 13 | Adobe Analytics | 85,355 | 1.9% |
| 14 | Tidio | 70,238 | 1.6% |
| 15 | PushOwl | 61,343 | 1.4% |
| 16 | Omnisend | 56,345 | 1.3% |
| 17 | Constant Contact | 49,102 | 1.1% |
| 18 | RD Station | 41,811 | 0.95% |
| 19 | Mailmunch | 25,567 | 0.58% |
| 20 | Cloud Technologies | 24,786 | 0.56% |
| 21 | Zoho PageSense | 22,807 | 0.52% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.