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Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
CQ5 Web Content Management (WCM) is a platform for delivering engaging, multi-channel customer experiences to drive online business. Rebranded as Adobe AEM.
Content management solution for building websites, mobile apps and forms.
AdRoll is a retargeting platform with a mission to make display advertising simple for business of all sizes.
Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
Tag management that lets you add and update website tags without changes to underlying website code.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Marketo provides sophisticated yet easy marketing automation software that helps marketing and sales work together to drive revenue and improve marketing accountability.
Marketing automationCRMPersonalizationA/B Testing
Contains a host of products for marketing automation. Owned by Salesforce. Now known as Salesforce Marketing Cloud Account Engagement.
A mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
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