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Adobe Client Data Layer is a framework of JavaScript objects on your site that contains all variable values used in your implementation.
CQ5 Web Content Management (WCM) is a platform for delivering engaging, multi-channel customer experiences to drive online business. Rebranded as Adobe AEM.
A mechanism that provides relevant analytics about a CQ page and the current visitor browsing it.
Satellite puts an end to tag and technology management, letting marketers and analysts manage their tools. Previously known as Search Discovery Satellite now Adobe DTM.
Content management solution for building websites, mobile apps and forms.
Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
The site has a link to a shopping cart which is not categorized under any of the cart technologies we track (custom implementation or not tracked yet).
Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Ads conversion tracking records user actions like purchases and sign-ups after ad interactions using JavaScript tags.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
This page is connected to more than one Google Analytics, meaning it is sending tracking data two or more Google Analytics profiles.
Google code specifically for remarketing/retargeting based advertising.
Tag management that lets you add and update website tags without changes to underlying website code.
Java is a class-based, object-oriented programming language that is designed to have as few implementation dependencies as possible.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Open Graph is a protocol that is used to integrate any web page into the social graph.
A mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
Trustpilot is an open, community-based platform for sharing real reviews of shopping experiences online.
A tool that helps website owners understand how much traffic they receive from Twitter and the effectiveness of Twitter integrations on their sites. Includes Twitter Conversion Tracking.
Twitter ads conversion tracking code - now X Conversion Tracking.
A tool from Twitter that makes it possible for advertisers to track website conversions and manage tailored audience campaigns.
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