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GTM Playbooks2 min read

テクノロジー データを活用してリード リストを構築する方法

繰り返し可能なワークフローを示すコアユースケースの記事: ICP, テクノロジーシグナル, フィルター, サンプルレビュー, エクスポート, クリーンアップ, アウトリーチ

Primary keyword: build lead list using technology data

Also targets: technology based lead generation, technographic lead list, B2B lead list

A good lead list is not just a spreadsheet of companies. It is a list of companies that match a specific reason to buy.

Technology data helps because it gives you a clear starting signal.

Step 1: Define your ICP

Start with a simple sentence:

“We help [type of company] that uses [technology] solve [problem].”

Examples:

  • We help Shopify stores improve email revenue.

  • We help WooCommerce websites improve speed.

  • We help HubSpot users enrich inbound leads.

Step 2: Pick one technology signal

Choose a technology that shows fit.

Examples:

  • Shopify for ecommerce apps

  • Klaviyo for email marketing services

  • HubSpot for B2B sales/marketing tools

  • WordPress for agencies and plugin companies

  • Stripe for payment and SaaS workflows

Step 3: Add filters

Do not export everything.

Use filters such as:

  • Country

  • Keyword

  • TLD

  • Business website quality

  • Companion technologies

  • Contact availability

Step 4: Review a sample

Before exporting a large list, check a sample.

Ask:

  • Are these real businesses?

  • Would my offer make sense?

  • Are there enough relevant websites?

  • Can I personalize outreach?

Step 5: Export and clean

After export, clean your CSV:

  • Remove poor-fit domains

  • Deduplicate websites

  • Add notes

  • Segment by technology or use case

  • Mark the best accounts first

Step 6: Write technology-based outreach

Bad outreach:

“We help ecommerce companies grow.”

Better outreach:

“I noticed your store uses Shopify and Klaviyo. We help Shopify brands improve abandoned cart and post-purchase email flows.”

Takeaway

The best lead lists are specific. Use technology data to identify fit, then use filters and manual review to make the list useful.

TechLeads.fyi helps you build technology-based lead lists from search to export.

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