As of October 8, 2026, OptinMonster is used by 19,140 websites in the TechLeads index: 0.03% of all WordPress plugins detections, the 209th most-used of 998 WordPress plugins technologies.
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "OptinMonster Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/optinmonster/market-shareHTML link
<a href="https://techleads.fyi/technology/optinmonster/market-share">OptinMonster market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all WordPress plugins detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Elementor | 6,437,931 | 8.7% |
| 2 | WooCommerce | 6,046,678 | 8.2% |
| 3 | Contact Form 7 | 5,301,889 | 7.2% |
| 4 | Yoast WordPress SEO Plugin | 4,131,665 | 5.6% |
| 5 | Elementor Pro | 3,517,057 | 4.8% |
| 6 | Yoast SEO | 3,078,763 | 4.2% |
| 7 | Slider Revolution |
In HTTP Archive's monthly crawl of public websites, OptinMonster was detected on 48,755 pages in September 2026, down 23.7% from a year earlier (peak: 104,917). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Marketing Automation technologies in HTTP Archive: HubSpot 1,314,777, Klaviyo 762,495, Pardot 318,723, Salesforce Marketing Cloud Account Engagement 308,609, MailChimp for WordPress 274,006.
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 19,140 websites using OptinMonster or download the full list as a CSV for $29.
TechLeads scans public websites and detects OptinMonster from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is OptinMonster's website count divided by the website counts of all WordPress plugins technologies we track; a site using two WordPress plugins tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
| 2,668,629 |
| 3.6% |
| 8 | PWA | 2,381,206 | 3.2% |
| 9 | wpBakery | 1,812,456 | 2.5% |
| 10 | Site Kit | 1,573,454 | 2.1% |
| 11 | Easy Fancybox | 1,361,955 | 1.8% |
| 12 | Divi | 1,316,943 | 1.8% |
| 13 | LiteSpeed Cache | 1,303,912 | 1.8% |
| 14 | WP Rocket | 1,274,879 | 1.7% |
| 15 | Click to Chat for WhatsApp | 1,148,818 | 1.6% |
| 16 | ElementsKit Elementor | 1,029,089 | 1.4% |
| 17 | Gravity Forms | 1,007,376 | 1.4% |
| 18 | RankMath | 996,576 | 1.4% |
| 19 | Elegant Themes Icons | 897,475 | 1.2% |
| 20 | RankMath SEO | 866,092 | 1.2% |
| 21 | OptinMonster | 19,140 | 0.03% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.