How many companies use Divi?

TechLeads currently detects Divi on 1,316,943 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 1,056,809 pages in September 2026.

Who are Divi's biggest competitors?

By number of websites, the largest WordPress Theme technologies besides Divi are Hello Elementor (1,703,098), Elegant Themes (1,041,344), Astra Theme (933,066), OceanWP (398,342), GeneratePress (354,486).

Which companies use Divi?

Websites using Divi include kerrymuseum.ie, datasciences.co.za, purdue.edu, wpengine.com, nj.gov, whova.com. The full list of 1,316,943 websites can be exported as a CSV for $29.

Divi market share and customers

As of October 8, 2026, Divi is used by 1,316,943 websites in the TechLeads index: 11.4% of all WordPress Theme detections, the 2nd most-used of 1,752 WordPress Theme technologies.

1,316,943

websites using Divi

11.4%

share of WordPress Theme

of 1,752 in WordPress Theme

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Divi Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/divi/market-share

HTML link

<a href="https://techleads.fyi/technology/divi/market-share">Divi market share (TechLeads data)</a>

Divi vs competitors in WordPress Theme

Websites using each technology in the TechLeads index, and its share of all WordPress Theme detections.

#	Technology	Websites	Share
1	Hello Elementor	1,703,098	14.7%
2	Divi	1,316,943	11.4%
3	Elegant Themes	1,041,344	9.0%
4	Astra Theme	933,066	8.1%
5	OceanWP	398,342	3.4%
6	GeneratePress	354,486	3.1%
7	Bunny	253,749

Divi usage over time

In HTTP Archive's monthly crawl of public websites, Divi was detected on 1,056,809 pages in September 2026, down 12.2% from a year earlier (peak: 1,317,706). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Page builders technologies in HTTP Archive: Elementor 5,501,760, WordPress Block Editor 2,692,924, wpBakery 1,386,052, WordPress Site Editor 315,379, Beaver Builder 222,438.

Divi customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US5,333
GB882
FR843
DE453
IT187
ES184
AU166
NL93
CA89
BR79

Companies using Divi

kerrymuseum.ie · Kerrymuseum
datasciences.co.za · DataSciences Corporation
purdue.edu
wpengine.com
nj.gov
whova.com
tulane.edu · Tulane Graduate Direct
rsf.org
umich.edu
aafa.org
localiq.com · LocaliQ
connectsafely.org · ConnectSafely

See all 1,316,943 websites using Divi or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Divi from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Divi's website count divided by the website counts of all WordPress Theme technologies we track; a site using two WordPress Theme tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Divi accounts for 11.4% of WordPress Theme detections in the TechLeads index (1,316,943 websites), which makes it the 2nd most-used of 1,752 WordPress Theme technologies we track.