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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
The site has a link to a shopping cart which is not categorized under any of the cart technologies we track (custom implementation or not tracked yet).
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Ads conversion tracking records user actions like purchases and sign-ups after ad interactions using JavaScript tags.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
Tag management that lets you add and update website tags without changes to underlying website code.
A free CDN where Javascript developers can host their files. Encompasses MaxCDN, and BootstrapCDN.
Microsoft 365 is a line of subscription services offered by Microsoft as part of the Microsoft Office product line.
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
Cloud-based email hosting service providing Exchange Server functionality including spam filtering via Exchange Online Protection (EOP) for Microsoft 365 subscribers.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
A mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Visual page builder and premium theme framework for WordPress and Joomla websites.
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