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Azure is a cloud computing service for building, testing, deploying, and managing applications and services through Microsoft-managed data centers.
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Ads conversion tracking records user actions like purchases and sign-ups after ad interactions using JavaScript tags.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Tag management that lets you add and update website tags without changes to underlying website code.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Lightbox JS is a simple, unobtrusive script used to overlay images on the current page. It's a snap to setup and works on all modern browsers.
Linkedin Ads is a paid marketing tool that offers access to Linkedin social networks through various sponsored posts and other methods.
LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.
Microsoft 365 is a line of subscription services offered by Microsoft as part of the Microsoft Office product line.
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
Microsoft Azure Web Sites is a cloud computing based platform for hosting websites.
Cloud-based email hosting service providing Exchange Server functionality including spam filtering via Exchange Online Protection (EOP) for Microsoft 365 subscribers.
Nginx is a web server that can also be used as a reverse proxy, load balancer, mail proxy and HTTP cache.
Open Graph is a protocol that is used to integrate any web page into the social graph.
A Pingback is one of three types of Linkbacks, methods for Web authors to request notification when somebody links to one of their documents.
A mechanism for developers to signal a relative priority for browsers to consider when fetching resources.
A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.
Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is an application specifically designed for B2B marketing automation.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Functionality that helps you optimize your pages content, images titles, meta descriptions and more.
Zurb Foundation is used to prototype in the browser. Allows rapid creation of websites or applications while leveraging mobile and responsive technology. The front end framework is the collection of HTML, CSS, and Javascript containing design patterns.
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