As of October 9, 2026, Outbrain Direct is used by 17,959 websites in the TechLeads index: 7.9% of all ads txt detections, the 4th most-used of 158 ads txt technologies.
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Outbrain Direct Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/outbrain-direct/market-shareHTML link
<a href="https://techleads.fyi/technology/outbrain-direct/market-share">Outbrain Direct market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all ads txt detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | fluct Direct | 60,295 | 26.4% |
| 2 | Exponential Direct | 57,812 | 25.3% |
| 3 | Adform Direct | 22,321 | 9.8% |
| 4 | Outbrain Direct | 17,959 | 7.9% |
| 5 | Yoc Reseller | 10,533 | 4.6% |
| 6 | MGID Direct | 8,539 | 3.7% |
| 7 | ORC International Direct |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 17,959 websites using Outbrain Direct or download the full list as a CSV for $29.
TechLeads scans public websites and detects Outbrain Direct from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Outbrain Direct's website count divided by the website counts of all ads txt technologies we track; a site using two ads txt tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.
| 8,207 |
| 3.6% |
| 8 | Ezoic Direct | 6,231 | 2.7% |
| 9 | Inneractive Direct | 5,393 | 2.4% |
| 10 | Brightcom Direct | 2,793 | 1.2% |
| 11 | Admixer Reseller | 2,699 | 1.2% |
| 12 | Criteo Direct | 1,922 | 0.84% |
| 13 | SmartAdServer Direct | 1,846 | 0.81% |
| 14 | AdTrue Reseller | 1,748 | 0.77% |
| 15 | Connatix Direct | 1,672 | 0.73% |
| 16 | Seedtag Direct | 1,468 | 0.64% |
| 17 | Quantcast Reseller | 1,333 | 0.58% |
| 18 | Kargo Direct | 1,297 | 0.57% |
| 19 | IndexExchange Reseller | 1,070 | 0.47% |
| 20 | Amazon Direct | 983 | 0.43% |
| 21 | Taboola Direct | 963 | 0.42% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.