How many companies use Exponential Direct?

TechLeads currently detects Exponential Direct on 57,812 websites.

Who are Exponential Direct's biggest competitors?

By number of websites, the largest ads txt technologies besides Exponential Direct are fluct Direct (60,295), Adform Direct (22,321), Outbrain Direct (18,016), Yoc Reseller (10,533), MGID Direct (8,539).

Which companies use Exponential Direct?

Websites using Exponential Direct include wordpress.org, bandcamp.com, prezi.com, divi-den.com, iabtechlab.com, coffeescript.org. The full list of 57,812 websites can be exported as a CSV for $29.

Exponential Direct market share and customers

As of October 9, 2026, Exponential Direct is used by 57,812 websites in the TechLeads index: 25.3% of all ads txt detections, the 2nd most-used of 158 ads txt technologies.

57,812

websites using Exponential Direct

25.3%

share of ads txt

of 158 in ads txt

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Exponential Direct Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/exponential-direct/market-share

HTML link

<a href="https://techleads.fyi/technology/exponential-direct/market-share">Exponential Direct market share (TechLeads data)</a>

Exponential Direct vs competitors in ads txt

Websites using each technology in the TechLeads index, and its share of all ads txt detections.

#	Technology	Websites	Share
1	fluct Direct	60,295	26.4%
2	Exponential Direct	57,812	25.3%
3	Adform Direct	22,321	9.8%
4	Outbrain Direct	18,016	7.9%
5	Yoc Reseller	10,533	4.6%
6	MGID Direct	8,539	3.7%
7	ORC International Direct

Exponential Direct customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US104
GB8
DE8
CO2
CA2
FR2
CN1

Companies using Exponential Direct

wordpress.org · WordPress
bandcamp.com
prezi.com · Prezi Inc.
divi-den.com · Divi Den Pro - WP Den
iabtechlab.com · IAB Tech Lab
coffeescript.org
jmlr.org
teachable.com
player.fm
campsite.bio
danielmiessler.com
fliphtml5.com

See all 57,812 websites using Exponential Direct or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Exponential Direct from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Exponential Direct's website count divided by the website counts of all ads txt technologies we track; a site using two ads txt tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.

FAQ

Exponential Direct accounts for 25.3% of ads txt detections in the TechLeads index (57,812 websites), which makes it the 2nd most-used of 158 ads txt technologies we track.