How many companies use Google Pay?

TechLeads currently detects Google Pay on 422,679 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 1,060,287 pages in September 2026.

Who are Google Pay's biggest competitors?

By number of websites, the largest Payment processors technologies besides Google Pay are PayPal (886,698), Stripe (617,983), PayPal Checkout (596,378), Apple Pay (590,883), Shop Pay (508,333).

Which companies use Google Pay?

Websites using Google Pay include ultimatesurvivaltips.com, greatstuffonline.ca, lara-star.com, irmo.jp, ultranova.store, bulletjournal.com. The full list of 422,679 websites can be exported as a CSV for $29.

Google Pay market share and customers

As of October 9, 2026, Google Pay is used by 422,679 websites in the TechLeads index: 7.8% of all Payment processors detections, the 9th most-used of 147 Payment processors technologies.

422,679

websites using Google Pay

7.8%

share of Payment processors

of 147 in Payment processors

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Google Pay Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/google-pay/market-share

HTML link

<a href="https://techleads.fyi/technology/google-pay/market-share">Google Pay market share (TechLeads data)</a>

Google Pay vs competitors in Payment processors

Websites using each technology in the TechLeads index, and its share of all Payment processors detections.

#	Technology	Websites	Share
1	PayPal	886,698	16.3%
2	Stripe	617,983	11.4%
3	PayPal Checkout	596,378	11.0%
4	Apple Pay	590,883	10.9%
5	Shop Pay	508,333	9.4%
6	Visa	473,072	8.7%
7	Mastercard	448,803

Google Pay usage over time

In HTTP Archive's monthly crawl of public websites, Google Pay was detected on 1,060,287 pages in September 2026, up 4.0% from a year earlier (peak: 1,126,152). Among the 1,000 most-visited sites, it appeared on 19. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Payment Processors technologies in HTTP Archive: PayPal 2,113,686, Apple Pay 1,636,107, Shop Pay 1,473,615, Visa 1,208,099, Mastercard 1,206,776.

Google Pay customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

GB573
AU198
US162
DE146
CO94
CA61
IT44
JP29
NL29
IE29

Companies using Google Pay

ultimatesurvivaltips.com · Ultimate Survival Tips
greatstuffonline.ca
lara-star.com · LARASTAR
irmo.jp · IRMO.JP
ultranova.store · ULTRANOVA
bulletjournal.com · Bulletjournal
reverb.com
childmind.org · Child Mind Institute
manhuahot.com
sesameworkshop.org
kyivstar.ua
laist.com

See all 422,679 websites using Google Pay or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Google Pay from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Google Pay's website count divided by the website counts of all Payment processors technologies we track; a site using two Payment processors tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.

FAQ

Google Pay accounts for 7.8% of Payment processors detections in the TechLeads index (422,679 websites), which makes it the 9th most-used of 147 Payment processors technologies we track.