As of October 8, 2026, Apple Pay is used by 588,768 websites in the TechLeads index: 10.9% of all Payment processors detections, the 4th most-used of 147 Payment processors technologies.
588,768
websites using Apple Pay
10.9%
share of Payment processors
#4
of 147 in Payment processors
Cite this data
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Apple Pay Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/apple-pay/market-share
In HTTP Archive's monthly crawl of public websites, Apple Pay was detected on 1,636,107 pages in September 2026, up 8.4% from a year earlier (peak: 1,665,607). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Payment Processors technologies in HTTP Archive: PayPal 2,113,686, Shop Pay 1,473,615, Visa 1,208,099, Mastercard 1,206,776, American Express 1,074,398.
Apple Pay customers by country
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
TechLeads scans public websites and detects Apple Pay from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Apple Pay's website count divided by the website counts of all Payment processors technologies we track; a site using two Payment processors tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
FAQ
Apple Pay accounts for 10.9% of Payment processors detections in the TechLeads index (588,768 websites), which makes it the 4th most-used of 147 Payment processors technologies we track.