How many companies use Elastic APM?

TechLeads currently detects Elastic APM on 20,571 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 27,017 pages in September 2026.

Who are Elastic APM's biggest competitors?

By number of websites, the largest Analytics technologies besides Elastic APM are Google Analytics (16,691,216), Facebook Pixel (3,400,720), Cloudflare Browser Insights (2,782,890), Google Universal Analytics (1,898,658), Site Kit (1,573,454).

Which companies use Elastic APM?

Websites using Elastic APM include weibo.com, otto.de, skysports.com, rightmove.co.uk, yle.fi, apollopharmacy.in. The full list of 20,571 websites can be exported as a CSV for $29.

Elastic APM market share and customers

As of October 8, 2026, Elastic APM is used by 20,571 websites in the TechLeads index: 0.06% of all Analytics detections, the 70th most-used of 364 Analytics technologies.

20,571

websites using Elastic APM

0.06%

share of Analytics

#70

of 364 in Analytics

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Elastic APM Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/elastic-apm/market-share

HTML link

<a href="https://techleads.fyi/technology/elastic-apm/market-share">Elastic APM market share (TechLeads data)</a>

Elastic APM vs competitors in Analytics

Websites using each technology in the TechLeads index, and its share of all Analytics detections.

#	Technology	Websites	Share
1	Google Analytics	16,691,216	46.4%
2	Facebook Pixel	3,400,720	9.5%
3	Cloudflare Browser Insights	2,782,890	7.7%
4	Google Universal Analytics	1,898,658	5.3%
5	Site Kit	1,573,454	4.4%
6	Microsoft Clarity	1,081,470	3.0%
7

Elastic APM usage over time

In HTTP Archive's monthly crawl of public websites, Elastic APM was detected on 27,017 pages in September 2026, down 43.4% from a year earlier (peak: 56,236). Among the 1,000 most-visited sites, it appeared on 18. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.

Elastic APM customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

IT24
US22
BR16
DE15
HU14
ES13
FR11
AR6
NL6
PT6

Companies using Elastic APM

weibo.com
otto.de
skysports.com · Sky Sports
rightmove.co.uk
yle.fi
apollopharmacy.in · Apollo Pharmacy
origo.hu · Mediaworks Hungary Zrt.
action.com · Action.com
publico.pt · Público
shop-apotheke.com
jugandoonline.com.ar
boulanger.com

See all 20,571 websites using Elastic APM or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Elastic APM from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Elastic APM's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Elastic APM accounts for 0.06% of Analytics detections in the TechLeads index (20,571 websites), which makes it the 70th most-used of 364 Analytics technologies we track.