How many companies use Boomerang?

TechLeads currently detects Boomerang on 59,028 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 99,680 pages in September 2026.

Who are Boomerang's biggest competitors?

By number of websites, the largest RUM technologies besides Boomerang are Cloudflare Browser Insights (2,804,450), New Relic (249,942), Datadog (241,834), web-vitals (85,864), Akamai mPulse (49,362).

Which companies use Boomerang?

Websites using Boomerang include arstechnica.com, argos.co.uk, costco.com, kohls.com, lanacion.com.ar, nike.com. The full list of 59,028 websites can be exported as a CSV for $29.

Boomerang Market Share and Usage Statistics

As of October 16, 2026, Boomerang is used by 59,028 websites in the TechLeads index: 1.7% of all RUM detections, the 5th most-used of 24 RUM technologies.

59,028

websites using Boomerang

1.7%

share of RUM

of 24 in RUM

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Boomerang Customers and Market Share." Data as of October 16, 2026. https://techleads.fyi/technology/boomerang/market-share

HTML link

<a href="https://techleads.fyi/technology/boomerang/market-share">Boomerang market share (TechLeads data)</a>

Boomerang vs competitors in RUM

Websites using each technology in the TechLeads index, and its share of all RUM detections.

#	Technology	Websites	Share
1	Cloudflare Browser Insights	2,804,450	78.6%
2	New Relic	249,942	7.0%
3	Datadog	241,834	6.8%
4	web-vitals	85,864	2.4%
5	Boomerang	59,028	1.7%
6	Akamai mPulse	49,362	1.4%
7	Microsoft Application Insights

Boomerang usage over time

In HTTP Archive's monthly crawl of public websites, Boomerang was detected on 99,680 pages in September 2026, down 26.4% from a year earlier (peak: 2,325,780). Among the 1,000 most-visited sites, it appeared on 76. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other JavaScript Libraries technologies in HTTP Archive: jQuery 32,400,479, core-js 20,296,277, jQuery Migrate 14,931,388, jQuery UI 10,564,965, Swiper 7,844,933.

Boomerang customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US387
GB143
AU134
DE90
ES87
CA74
BR53
JP49
IT40
FR37

Companies using Boomerang

arstechnica.com · Ars Technica
argos.co.uk
costco.com
kohls.com
lanacion.com.ar
nike.com · Nike.com
manoramaonline.com · Local News
prokerala.com
samsung.com · Samsung pl
terra.com.br · Terra
wattpad.com
ups.com

See all 59,028 websites using Boomerang or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Boomerang from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Boomerang's website count divided by the website counts of all RUM technologies we track; a site using two RUM tools counts for both. Counts were last refreshed on October 16, 2026 and update daily.

FAQ

Boomerang accounts for 1.7% of RUM detections in the TechLeads index (59,028 websites), which makes it the 5th most-used of 24 RUM technologies we track.