As of October 28, 2026, Bing Universal Event Tracking is used by 10,641 websites in the TechLeads index: 1.1% of all Retargeting / Remarketing detections, the 5th most-used of 22 Retargeting / Remarketing technologies.
Websites using each technology in the TechLeads index, and its share of all Retargeting / Remarketing detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Twitter Ads | 567,412 | 60.0% |
| 2 | Criteo | 258,647 | 27.4% |
| 3 | Google Remarketing | 50,096 | 5.3% |
| 4 | AdRoll | 41,811 | 4.4% |
| 5 | Bing Universal Event Tracking | 10,641 | 1.1% |
| 6 | Shoelace | 5,743 | 0.61% |
| 7 | ConvertFlow | 4,741 | 0.50% |
| 8 | Smarter Click |
Rows link to each competitor's market share page where one exists. The table lists the 10 most-used technologies; ranks are by website count.
See all 10,641 websites using Bing Universal Event Tracking or download the full list as a CSV for $29.
TechLeads scans public websites and detects Bing Universal Event Tracking from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Bing Universal Event Tracking's website count divided by the website counts of all Retargeting / Remarketing technologies we track; a site using two Retargeting / Remarketing tools counts for both. Counts were last refreshed on October 28, 2026 and update daily.
Bing Universal Event Tracking accounts for 1.1% of Retargeting / Remarketing detections in the TechLeads index (10,641 websites), which makes it the 5th most-used of 22 Retargeting / Remarketing technologies we track.
TechLeads currently detects Bing Universal Event Tracking on 10,641 websites.
By number of websites, the largest Retargeting / Remarketing technologies besides Bing Universal Event Tracking are Twitter Ads (567,412), Criteo (258,647), Google Remarketing (50,096), AdRoll (41,811), Shoelace (5,743).
Websites using Bing Universal Event Tracking include wolfgangpuck.com, acnecompany.com, abeko-cisternas.com, adella.pl, accesskineticservices.com, lyght-living.nl. The full list of 10,641 websites can be exported as a CSV for $29.
| 2,240 |
| 0.24% |
| 9 | Blue | 1,462 | 0.15% |
| 10 | Sape | 1,318 | 0.14% |