As of October 12, 2026, Adobe Dynamic Tag Management is used by 14,003 websites in the TechLeads index: 0.13% of all Tag Management detections, the 5th most-used of 13 Tag Management technologies.
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Citation
TechLeads. "Adobe Dynamic Tag Management Customers and Market Share." Data as of October 12, 2026. https://techleads.fyi/technology/adobe-dynamic-tag-management/market-shareHTML link
<a href="https://techleads.fyi/technology/adobe-dynamic-tag-management/market-share">Adobe Dynamic Tag Management market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Tag Management detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Google Tag Manager | 10,873,947 | 98.2% |
| 2 | Adobe Experience Platform Launch | 81,157 | 0.73% |
| 3 | Matomo Tag Manager | 39,263 | 0.35% |
| 4 | Tealium | 33,075 | 0.30% |
| 5 | Adobe Dynamic Tag Management | 14,003 | 0.13% |
| 6 | Etracker | 13,744 | 0.12% |
| 7 | mParticle |
See all 14,003 websites using Adobe Dynamic Tag Management or download the full list as a CSV for $29.
TechLeads scans public websites and detects Adobe Dynamic Tag Management from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Adobe Dynamic Tag Management's website count divided by the website counts of all Tag Management technologies we track; a site using two Tag Management tools counts for both. Counts were last refreshed on October 12, 2026 and update daily.
| 9,200 |
| 0.08% |
| 8 | Ensighten | 7,876 | 0.07% |
| 9 | Signal | 1,483 | 0.01% |
| 10 | Conversant Media | 1,300 | 0.01% |
| 11 | Freshpaint | 1,132 | 0.01% |
| 12 | Yottaa | 851 | 0.01% |
| 13 | Zaraz | 355 | 0.00% |
Rows link to each competitor's market share page where one exists. The table lists the 13 most-used technologies; ranks are by website count.