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Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
The site has a link to a shopping cart which is not categorized under any of the cart technologies we track (custom implementation or not tracked yet).
DoubleClick enables agencies, marketers and publishers to work together successfully and profit from their digital marketing investments. Owned by Google and now referred to as DoubleClick Digital Marketing or Google Enterprise Advertising.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Ads conversion tracking records user actions like purchases and sign-ups after ad interactions using JavaScript tags.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
Google code specifically for remarketing/retargeting based advertising.
Tag management that lets you add and update website tags without changes to underlying website code.
Microsoft 365 is a line of subscription services offered by Microsoft as part of the Microsoft Office product line.
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
Cloud-based email hosting service providing Exchange Server functionality including spam filtering via Exchange Online Protection (EOP) for Microsoft 365 subscribers.
Open Graph is a protocol that is used to integrate any web page into the social graph.
Webyn is a SaaS platform employing AI to analyse website traffic and implement automated, personalised enhancements aimed at improving user experience and potentially increasing conversions for clients.
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