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Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Basis Technologies, formerly ‘Centro,’ provides cloud-based workflow automation and business intelligence software for marketing.
Universal Event Tracking (UET) is a simple and powerful campaign measurement solution that allows you to track key conversion goals important to your business.
Automatically optimizes the delivery of your web pages so your visitors get the fastest page load times and best performance.
Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
Domain Verification provides a way for you to claim ownership of your domain in Facebook Business Manager.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Ads conversion tracking records user actions like purchases and sign-ups after ad interactions using JavaScript tags.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
This page is connected to more than one Google Analytics, meaning it is sending tracking data two or more Google Analytics profiles.
Google Optimize allows you to test variants of web pages and see how they perform.
Tag management that lets you add and update website tags without changes to underlying website code.
HTTP/3 is the third major version of the Hypertext Transfer Protocol used to exchange information on the World Wide Web.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Microsoft 365 is a line of subscription services offered by Microsoft as part of the Microsoft Office product line.
Microsoft Advertising delivers advertising impact through world-class partnership services, including innovative programs, knowledge sharing, and planning and service excellence.
Cloud-based email hosting service providing Exchange Server functionality including spam filtering via Exchange Online Protection (EOP) for Microsoft 365 subscribers.
Open Graph is a protocol that is used to integrate any web page into the social graph.
A family of web feed formats used to publish frequently updated content such as blog entries, news headlines or podcasts.
Salesforce Marketing Cloud Account Engagement (formerly known as Pardot) is an application specifically designed for B2B marketing automation.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
WordPress is a free and open-source content management system written in PHP and paired with a MySQL or MariaDB database. Features include a plugin architecture and a template system.
WP Engine provides WordPress hosting for demanding business owners and bloggers.
Yoast SEO is a search engine optimisation plugin for WordPress and other platforms.
Functionality that helps you optimize your pages content, images titles, meta descriptions and more.
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