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Basis Technologies, formerly ‘Centro,’ provides cloud-based workflow automation and business intelligence software for marketing.
Floodlight is feature of DoubleClick ads that allows advertisers to capture and report on the actions of users who visit their website after viewing or clicking on one of the advertiser's ads.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Ads conversion tracking records user actions like purchases and sign-ups after ad interactions using JavaScript tags.
Google Analytics offers a host of compelling features and benefits for everyone from senior executives and advertising and marketing professionals to site owners and content developers.
Google Analytics 4 formerly known as App + Web is a new version of Google Analytics that was released in October 2020.
Google Hosted Libraries is a globally available content distribution network for the most popular, open-source JavaScript libraries.
Tag management that lets you add and update website tags without changes to underlying website code.
jQuery is a JavaScript library which is a free, open-source software designed to simplify HTML DOM tree traversal and manipulation, as well as event handling, CSS animation, and Ajax.
Microsoft 365 is a line of subscription services offered by Microsoft as part of the Microsoft Office product line.
Cloud-based email hosting service providing Exchange Server functionality including spam filtering via Exchange Online Protection (EOP) for Microsoft 365 subscribers.
PHP is a general-purpose scripting language used for web development.
theTradeDesk is an technology company that markets a software platform used by digital ad buyers to purchase data-driven digital advertising campaigns across various ad formats and devices.
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