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Amazon Advertising (formerly AMS or Amazon Marketing Services) is a service that works in a similar way to pay-per-click ads on Google.
Provides access to the major exchanges and aggregators, as well as cloud infrastructure scalable to billions of ad impressions a day with a layer of real-time decisioning on top.
Bootstrap is a free and open-source CSS framework directed at responsive, mobile-first front-end web development. It contains CSS and JavaScript-based design templates for typography, forms, buttons, navigation, and other interface components.
Facebook Pixel is Meta's tool for measuring what people do on a website after clicking a Facebook ad.
Google Publisher Tag (GPT) is an ad tagging format that provides benefits and improvements over the DART tag.
Tag management that lets you add and update website tags without changes to underlying website code.
Transparency & Consent Framework (TCF) specification for GDPR-compliant consent management platforms to standardize consent signals via __tcfapi.
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