Getting Started
Common mistakes when building lead lists
Short answer
The biggest mistake is exporting a huge generic list and sending the same email to everyone — smaller, focused lists with personalized messages perform better.
Mistake 1: Too broad
"We want all ecommerce companies" creates noise. Narrow by technology and region.
Mistake 2: No sample review
Always review a small sample before a large export.
Mistake 3: Generic outreach
Mention the technology or context you already know.
Mistake 4: Skipping cleanup
Remove obvious non-fits after export.
Better first campaign
Target 100–300 companies, one clear message, measure replies, then scale.
What to do next
append test
Last reviewed: 2026-07-10