Find Companies Using HubSpot, Salesforce, or Any CRM

If you sell software or services to companies that use CRMs, you have a targeting advantage most competitors miss: you can find those companies directly by their technology stack.

In this guide, I’ll show you how to find companies using HubSpot, Salesforce, Pipedrive, or any other CRM—and turn that list into qualified leads for your sales team.

Why CRM Users Are Valuable Prospects

Companies that use CRM systems share important characteristics that make them attractive prospects:

They’re Organized About Sales

CRM adoption indicates a company takes sales seriously enough to invest in tooling. They track deals, manage pipelines, and think systematically about revenue. This often means they’re receptive to other tools that improve sales performance.

They Have Budget

CRM software isn’t free—especially the enterprise versions. A company using Salesforce Enterprise has demonstrated they’re willing to pay for business software. Their technology choices signal their budget capacity.

They Understand Software Value

Companies already using CRMs don’t need to be convinced that software is worth paying for. You can skip the “why you need tools” pitch and go straight to “why this tool specifically.”

They’re Integration-Ready

CRMs are central hubs. If your product integrates with their CRM, you have a strong sales angle—your solution becomes part of their existing workflow rather than another disconnected tool.

Finding Companies by CRM: The Methods

Method 1: Technology Lookup Databases (Recommended)

The most efficient approach is using a technology database that has already crawled millions of websites and detected their CRM usage.

How to do it with TechLeads.fyi:

1. Go to TechLeads.fyi and search for the CRM you’re targeting (e.g., “Salesforce”)
2. Apply filters to narrow results:
   • Geography: Focus on your target markets
   • Traffic: Filter for established businesses
   • Additional technologies: Find CRM users who also use complementary tools
3. Export your list with contact enrichment for decision-maker information

Method 2: Browser Extensions (For Individual Lookups)

When you’re preparing for a specific meeting or checking a single company, browser extensions work well:

• Install a technology detector extension (Wappalyzer, BuiltWith, or TechLeads.fyi)
• Visit the company’s website
• Click the extension icon to see detected technologies

This won’t help you build lists, but it’s useful for pre-call research.

Popular CRMs and What They Signal

Not all CRM users are the same. Here’s what different CRM choices typically indicate:

Salesforce

• Company profile: Mid-market to enterprise, established sales teams
• Budget signal: High—Salesforce is premium-priced
• Sophistication: Usually have dedicated sales ops or RevOps
• Opportunity: Will pay for tools that integrate with Salesforce ecosystem

HubSpot CRM

• Company profile: Startups to mid-market, often inbound-focused
• Budget signal: Medium—ranges from free to enterprise tiers
• Sophistication: Often marketing-led with growing sales function
• Opportunity: May be expanding their stack as they grow

Pipedrive

• Company profile: SMBs, sales-focused organizations
• Budget signal: Medium—values efficiency over features
• Sophistication: Pragmatic, results-oriented
• Opportunity: Open to tools that improve sales velocity

Zoho CRM

• Company profile: SMBs, value-conscious buyers
• Budget signal: Lower—chose affordable option
• Sophistication: May have limited sales ops resources
• Opportunity: Price-sensitive, value ROI discussions

Strategic Approaches for CRM-Based Prospecting

Strategy 1: Integration Selling

If your product integrates with specific CRMs, lead with that angle:

Example message: “Hi [Name], I noticed [Company] uses Salesforce. Our tool connects directly to your Salesforce instance—no manual data entry, everything syncs automatically. Companies using this integration see their reps save 5+ hours per week…”

Strategy 2: Stack Completion

Look for CRM users who are missing related tools in their stack:

• CRM but no sales engagement tool? They’re doing manual outreach.
• CRM but no call recording? They’re missing coaching opportunities.
• CRM but no lead enrichment? They’re dealing with incomplete data.

Find these gaps and pitch your solution as the missing piece.

Strategy 3: Tier Targeting

Combine CRM with traffic or other signals to target specific company sizes:

• Salesforce + High Traffic: Enterprise prospects with established teams
• HubSpot + Medium Traffic: Growing companies ready to expand their stack
• Any CRM + Low Traffic: Smaller businesses, potentially more price-sensitive

Building Your CRM-Based Lead List

Here’s a practical workflow for building your list:

1. Define your CRM targets: Which CRMs do your best customers use? Start there.
2. Set your filters:
   • Geography matching your sales territories
   • Traffic threshold for company size
   • Additional technologies that indicate good fit
3. Export with enrichment: Get company details and decision-maker contacts
4. Segment for outreach: Group by CRM type for personalized messaging
5. Personalize your pitch: Reference their specific CRM in every message

Sample Outreach Templates

For Salesforce Users

Hi [Name],

I noticed [Company] is running Salesforce. We help Salesforce teams [specific benefit]—without requiring any custom development or additional Salesforce licenses.

[One specific result from similar customer]

Would a quick call make sense to see if this could work for your team?

For HubSpot Users

Hi [Name],

Saw you’re using HubSpot at [Company]. We’ve helped a lot of HubSpot teams [benefit], and we plug directly into your existing setup.

The integration takes about 10 minutes—happy to show you how it works if useful.

Getting Started

CRM-based prospecting is one of the highest-ROI applications of technology data. You’re targeting companies that have already demonstrated they invest in sales tools—making them much more likely to invest in yours.

1. Start by identifying which CRMs your best customers use
2. Build your first list using TechLeads.fyi
3. Craft CRM-specific messaging that references their stack
4. Track results by CRM type to refine your targeting

Ready to find companies using any CRM? Start your search at TechLeads.fyi.