As of October 8, 2026, Wistia is used by 75,935 websites in the TechLeads index: 1.6% of all Enterprise detections, the 8th most-used of 163 Enterprise technologies.
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Citation
TechLeads. "Wistia Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/wistia/market-shareHTML link
<a href="https://techleads.fyi/technology/wistia/market-share">Wistia market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Enterprise detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Site Kit | 1,573,454 | 33.8% |
| 2 | Webasyst | 1,046,624 | 22.5% |
| 3 | Newfold Digital | 897,577 | 19.3% |
| 4 | Magento Enterprise | 285,594 | 6.1% |
| 5 | Adobe CQ | 271,173 | 5.8% |
| 6 | TYPO3 | 103,307 | 2.2% |
| 7 | eZ Systems |
In HTTP Archive's monthly crawl of public websites, Wistia was detected on 55,180 pages in September 2026, down 19.4% from a year earlier (peak: 106,883). Among the 1,000 most-visited sites, it appeared on 1. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Video Players technologies in HTTP Archive: YouTube 2,919,209, MediaElement.js 1,016,789, Vimeo 918,594, VideoJS 839,782, Plyr 275,298.
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 75,935 websites using Wistia or download the full list as a CSV for $29.
TechLeads scans public websites and detects Wistia from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Wistia's website count divided by the website counts of all Enterprise technologies we track; a site using two Enterprise tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.
| 89,348 |
| 1.9% |
| 8 | Wistia | 75,935 | 1.6% |
| 9 | Adobe Experience Manager | 53,496 | 1.1% |
| 10 | Sitecore CMS | 33,550 | 0.72% |
| 11 | Siteimprove | 23,268 | 0.50% |
| 12 | Shopware | 20,477 | 0.44% |
| 13 | Contentful | 17,994 | 0.39% |
| 14 | CMS.S3 | 17,311 | 0.37% |
| 15 | dotCMS | 13,309 | 0.29% |
| 16 | Lovable | 12,267 | 0.26% |
| 17 | Liferay | 11,425 | 0.25% |
| 18 | VTEX | 9,393 | 0.20% |
| 19 | Umbraco | 9,231 | 0.20% |
| 20 | Salesforce Commerce Cloud | 7,489 | 0.16% |
| 21 | WordPress VIP | 7,334 | 0.16% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.