As of October 15, 2026, Tray is used by 21,045 websites in the TechLeads index: 0.09% of all Ecommerce detections, the 27th most-used of 711 Ecommerce technologies.
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Citation
TechLeads. "Tray Customers and Market Share." Data as of October 15, 2026. https://techleads.fyi/technology/tray/market-shareHTML link
<a href="https://techleads.fyi/technology/tray/market-share">Tray market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Ecommerce detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | WooCommerce | 6,095,414 | 27.1% |
| 2 | Cart Functionality | 4,303,394 | 19.1% |
| 3 | Shopify | 3,031,164 | 13.5% |
| 4 | Squarespace Active Store | 2,507,045 | 11.1% |
| 5 | Squarespace Commerce | 2,450,842 | 10.9% |
| 6 | Weebly eCommerce | 1,960,959 | 8.7% |
| 7 |
In HTTP Archive's monthly crawl of public websites, Tray was detected on 40,788 pages in September 2026, down 13.3% from a year earlier (peak: 51,350). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Ecommerce technologies in HTTP Archive: Cart Functionality 9,867,572, WooCommerce 3,394,327, Wix eCommerce 929,460, Squarespace Commerce 880,798, PrestaShop 263,890.
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 21,045 websites using Tray or download the full list as a CSV for $29.
TechLeads scans public websites and detects Tray from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Tray's website count divided by the website counts of all Ecommerce technologies we track; a site using two Ecommerce tools counts for both. Counts were last refreshed on October 15, 2026 and update daily.
| 522,460 |
| 2.3% |
| 8 | 1C-Bitrix | 164,802 | 0.73% |
| 9 | PrestaShop | 104,784 | 0.47% |
| 10 | Cafe24 | 98,998 | 0.44% |
| 11 | Magento | 76,242 | 0.34% |
| 12 | OpenCart | 44,960 | 0.20% |
| 13 | BigCommerce | 40,387 | 0.18% |
| 14 | Tiendanube | 34,260 | 0.15% |
| 15 | Kajabi | 33,628 | 0.15% |
| 16 | Wildberries | 32,117 | 0.14% |
| 17 | Square Online | 31,423 | 0.14% |
| 18 | Lazada Philippines | 29,130 | 0.13% |
| 19 | Trusted Shops | 27,948 | 0.12% |
| 20 | Nuvemshop | 27,678 | 0.12% |
| 21 | Tray | 21,045 | 0.09% |
Rows link to each competitor's market share page where one exists. The table lists the 21 most-used technologies; ranks are by website count.