As of October 27, 2026, Smile is used by 32,040 websites in the TechLeads index: 68.6% of all Loyalty & rewards detections, the 1st most-used of 14 Loyalty & rewards technologies.
Websites using each technology in the TechLeads index, and its share of all Loyalty & rewards detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Smile | 32,040 | 68.6% |
| 2 | Yotpo Loyalty & Referrals | 6,884 | 14.7% |
| 3 | LoyaltyLion | 4,653 | 10.0% |
| 4 | Flocktory | 2,092 | 4.5% |
Rows link to each competitor's market share page where one exists. The table lists the 4 most-used technologies; ranks are by website count.
In HTTP Archive's monthly crawl of public websites, Smile was detected on 88,320 pages in September 2026, down 3.4% from a year earlier (peak: 104,555). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.
Same month, other Loyalty & rewards technologies in HTTP Archive: Yotpo 78,233, Yotpo Loyalty & Referrals 17,963, LoyaltyLion 12,289, Rise.ai 9,700, BON Loyalty 8,990.
See all 32,040 websites using Smile or download the full list as a CSV for $29.
TechLeads scans public websites and detects Smile from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Smile's website count divided by the website counts of all Loyalty & rewards technologies we track; a site using two Loyalty & rewards tools counts for both. Counts were last refreshed on October 27, 2026 and update daily.
Smile accounts for 68.6% of Loyalty & rewards detections in the TechLeads index (32,040 websites), which makes it the 1st most-used of 14 Loyalty & rewards technologies we track.
TechLeads currently detects Smile on 32,040 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 88,320 pages in September 2026.
By number of websites, the largest Loyalty & rewards technologies besides Smile are Yotpo Loyalty & Referrals (6,884), LoyaltyLion (4,653), Flocktory (2,092).
Websites using Smile include nanoleaf.me, wishatl.com, ctl.net, pandasaurusgames.com, renegadegamestudios.com, puracy.com. The full list of 32,040 websites can be exported as a CSV for $29.
