How many companies use Shopify Custom Theme?

TechLeads currently detects Shopify Custom Theme on 950,666 websites.

Who are Shopify Custom Theme's biggest competitors?

By number of websites, the largest Non Platform technologies besides Shopify Custom Theme are WooCommerce (6,046,678), Cart Functionality (4,301,725), Shopify Account (992,547), Tracktor Order Tracking (347,538), Ecwid Wix (202,731).

Which companies use Shopify Custom Theme?

Websites using Shopify Custom Theme include uwaterloo.ca, bulletjournal.com, owletcare.com, kyliecosmetics.com, choosemuse.com, quicketail.com. The full list of 950,666 websites can be exported as a CSV for $29.

Shopify Custom Theme market share and customers

As of October 8, 2026, Shopify Custom Theme is used by 950,666 websites in the TechLeads index: 6.8% of all Non Platform detections, the 4th most-used of 513 Non Platform technologies.

950,666

websites using Shopify Custom Theme

6.8%

share of Non Platform

of 513 in Non Platform

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Shopify Custom Theme Customers and Market Share." Data as of October 8, 2026. https://techleads.fyi/technology/shopify-custom-theme/market-share

HTML link

<a href="https://techleads.fyi/technology/shopify-custom-theme/market-share">Shopify Custom Theme market share (TechLeads data)</a>

Shopify Custom Theme vs competitors in Non Platform

Websites using each technology in the TechLeads index, and its share of all Non Platform detections.

#	Technology	Websites	Share
1	WooCommerce	6,046,678	43.1%
2	Cart Functionality	4,301,725	30.7%
3	Shopify Account	992,547	7.1%
4	Shopify Custom Theme	950,666	6.8%
5	Tracktor Order Tracking	347,538	2.5%
6	Ecwid Wix	202,731	1.4%
7	GDPR Legal Cookie App for Shopify

Shopify Custom Theme customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US74
CO55
DE47
CA34
FR15
NL14
IN12
IT11
JP10
CH9

Companies using Shopify Custom Theme

uwaterloo.ca
bulletjournal.com · Bulletjournal
owletcare.com
kyliecosmetics.com · Kylie Cosmetics
choosemuse.com
quicketail.com
obeyclothing.com · OBEY CLOTHING
dailycaller.com
djtechtools.com · DJ Techtools
mymasjidal.com · Masjidal
labyrinthos.co
sphero.com

See all 950,666 websites using Shopify Custom Theme or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Shopify Custom Theme from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Shopify Custom Theme's website count divided by the website counts of all Non Platform technologies we track; a site using two Non Platform tools counts for both. Counts were last refreshed on October 8, 2026 and update daily.

FAQ

Shopify Custom Theme accounts for 6.8% of Non Platform detections in the TechLeads index (950,666 websites), which makes it the 4th most-used of 513 Non Platform technologies we track.