How many companies use Qualtrics?

TechLeads currently detects Qualtrics on 29,388 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 36,466 pages in September 2026.

Who are Qualtrics's biggest competitors?

By number of websites, the largest Surveys technologies besides Qualtrics are Formidable Form (68,709), Tally (22,017), Typeform (17,895), Getsitecontrol (10,208), Medallia (9,456).

Which companies use Qualtrics?

Websites using Qualtrics include hbr.org, mailchimp.com, adobe.com, mlb.com, ups.com, upwork.com. The full list of 29,388 websites can be exported as a CSV for $29.

Qualtrics market share and customers

As of October 9, 2026, Qualtrics is used by 29,388 websites in the TechLeads index: 15.8% of all Surveys detections, the 2nd most-used of 33 Surveys technologies.

29,388

websites using Qualtrics

15.8%

share of Surveys

of 33 in Surveys

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Qualtrics Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/qualtrics/market-share

HTML link

<a href="https://techleads.fyi/technology/qualtrics/market-share">Qualtrics market share (TechLeads data)</a>

Qualtrics vs competitors in Surveys

Websites using each technology in the TechLeads index, and its share of all Surveys detections.

#	Technology	Websites	Share
1	Formidable Form	68,709	36.8%
2	Qualtrics	29,388	15.8%
3	Tally	22,017	11.8%
4	Typeform	17,895	9.6%
5	Getsitecontrol	10,208	5.5%
6	Medallia	9,456	5.1%
7	Gosuslugi	9,210	4.9%

Qualtrics usage over time

In HTTP Archive's monthly crawl of public websites, Qualtrics was detected on 36,466 pages in September 2026, down 14.0% from a year earlier (peak: 56,602). Among the 1,000 most-visited sites, it appeared on 19. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Surveys technologies in HTTP Archive: Tally 22,126, Getsitecontrol 21,692, Typeform 17,894, Survicate 17,306, Wufoo 5,470.

Qualtrics customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US277
AU63
CA35
GB31
DE20
AR8
BR7
IN6
NL6
CO6

Companies using Qualtrics

hbr.org · Hbr
mailchimp.com
adobe.com
mlb.com · MLB.com
ups.com
upwork.com
fdic.gov
unity.com
clinicaltrials.gov
figshare.com
verizon.com · Verizon Business
americanexpress.com

See all 29,388 websites using Qualtrics or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Qualtrics from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Qualtrics's website count divided by the website counts of all Surveys technologies we track; a site using two Surveys tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.

FAQ

Qualtrics accounts for 15.8% of Surveys detections in the TechLeads index (29,388 websites), which makes it the 2nd most-used of 33 Surveys technologies we track.