As of October 11, 2026, Pexels is used by 69,000 websites in the TechLeads index: 31.1% of all Image Provider detections, the 2nd most-used of 19 Image Provider technologies.
Quoting these numbers? Credit TechLeads with a link to this page.
Citation
TechLeads. "Pexels Customers and Market Share." Data as of October 11, 2026. https://techleads.fyi/technology/pexels/market-shareHTML link
<a href="https://techleads.fyi/technology/pexels/market-share">Pexels market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Image Provider detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Pixabay | 87,424 | 38.8% |
| 2 | Pexels | 69,000 | 31.1% |
| 3 | Imgix | 51,934 | 23.1% |
| 4 | Getty Images | 12,749 | 5.7% |
| 5 | TwicPics | 1,032 | 0.46% |
| 6 | Gumlet | 831 | 0.37% |
| 7 | ImageShack | 426 | 0.19% |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 69,000 websites using Pexels or download the full list as a CSV for $29.
TechLeads scans public websites and detects Pexels from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Pexels's website count divided by the website counts of all Image Provider technologies we track; a site using two Image Provider tools counts for both. Counts were last refreshed on October 11, 2026 and update daily.
| 8 | IconScout | 310 | 0.14% |
| 9 | Noun Project | 183 | 0.08% |
| 10 | Libravatar | 160 | 0.07% |
| 11 | Getty Images Embed | 56 | 0.02% |
Rows link to each competitor's market share page where one exists. The table lists the 11 most-used technologies; ranks are by website count.