As of October 9, 2026, PayPal BuyNow Button is used by 59,311 websites in the TechLeads index: 5.4% of all Checkout Buttons detections, the 5th most-used of 20 Checkout Buttons technologies.
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Citation
TechLeads. "PayPal BuyNow Button Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/paypal-buynow-button/market-shareHTML link
<a href="https://techleads.fyi/technology/paypal-buynow-button/market-share">PayPal BuyNow Button market share (TechLeads data)</a>Websites using each technology in the TechLeads index, and its share of all Checkout Buttons detections.
| # | Technology | Websites | Share |
|---|---|---|---|
| 1 | Stripe | 617,983 | 56.3% |
| 2 | Stripe Checkout | 125,339 | 11.4% |
| 3 | PayPal Donate Button | 76,207 | 6.9% |
| 4 | PayPal Button | 68,161 | 6.2% |
| 5 | PayPal BuyNow Button | 59,311 | 5.4% |
| 6 | PayPal Cart Button | 58,879 | 5.4% |
| 7 | PayPal Express Checkout |
Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.
See all 59,311 websites using PayPal BuyNow Button or download the full list as a CSV for $29.
TechLeads scans public websites and detects PayPal BuyNow Button from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is PayPal BuyNow Button's website count divided by the website counts of all Checkout Buttons technologies we track; a site using two Checkout Buttons tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.
| 56,456 |
| 5.1% |
| 8 | PayPal Subscribe Button | 26,434 | 2.4% |
| 9 | Paddle | 4,098 | 0.37% |
| 10 | CCBill | 2,409 | 0.22% |
| 11 | Klarna | 1,382 | 0.13% |
| 12 | Apple Pay JS | 386 | 0.04% |
| 13 | Visa Checkout | 317 | 0.03% |
| 14 | JUST | 303 | 0.03% |
| 15 | Login and Pay with Amazon | 227 | 0.02% |
| 16 | PayPal Adaptive Payments | 64 | 0.01% |
Rows link to each competitor's market share page where one exists. The table lists the 16 most-used technologies; ranks are by website count.