How many companies use Matomo?

TechLeads currently detects Matomo on 84,597 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 337,459 pages in July 2020.

Who are Matomo's biggest competitors?

By number of websites, the largest Site Optimization technologies besides Matomo are comScore (114,371), Crazy Egg (97,009), Optimizely (87,486), Contentsquare (23,486), Monetate (2,223).

Which companies use Matomo?

Websites using Matomo include brave.com, cnil.fr, europepmc.org, home.cern, uni-goettingen.de, elixir-europe.org. The full list of 84,597 websites can be exported as a CSV for $29.

Matomo Market Share and Usage Statistics

As of October 15, 2026, Matomo is used by 84,597 websites in the TechLeads index: 20.4% of all Site Optimization detections, the 4th most-used of 27 Site Optimization technologies.

84,597

websites using Matomo

20.4%

share of Site Optimization

of 27 in Site Optimization

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Matomo Customers and Market Share." Data as of October 15, 2026. https://techleads.fyi/technology/matomo/market-share

HTML link

<a href="https://techleads.fyi/technology/matomo/market-share">Matomo market share (TechLeads data)</a>

Matomo vs competitors in Site Optimization

Websites using each technology in the TechLeads index, and its share of all Site Optimization detections.

#	Technology	Websites	Share
1	comScore	114,371	27.6%
2	Crazy Egg	97,009	23.4%
3	Optimizely	87,486	21.1%
4	Matomo	84,597	20.4%
5	Contentsquare	23,486	5.7%
6	Monetate	2,223	0.54%
7	BrightEdge	1,957	0.47%

Matomo usage over time

In HTTP Archive's monthly crawl of public websites, Matomo was detected on 337,459 pages in July 2020. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.

Matomo customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US10
DE8
GB1
NL1
CH1
AT1
RU1
FR1

Companies using Matomo

brave.com
cnil.fr
europepmc.org
home.cern
uni-goettingen.de
elixir-europe.org
typo3.org
kb.se
sagemcom.com
smotrim.ru · Смотрим
hpi.de
unamur.be

See all 84,597 websites using Matomo or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Matomo from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Matomo's website count divided by the website counts of all Site Optimization technologies we track; a site using two Site Optimization tools counts for both. Counts were last refreshed on October 15, 2026 and update daily.

FAQ

Matomo accounts for 20.4% of Site Optimization detections in the TechLeads index (84,597 websites), which makes it the 4th most-used of 27 Site Optimization technologies we track.