How many companies use Amplitude?

TechLeads currently detects Amplitude on 22,537 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 77,930 pages in September 2026.

Who are Amplitude's biggest competitors?

By number of websites, the largest Analytics technologies besides Amplitude are Google Analytics (16,711,630), Facebook Pixel (3,404,825), Cloudflare Browser Insights (2,785,284), Google Universal Analytics (1,902,032), Site Kit (1,576,194).

Which companies use Amplitude?

Websites using Amplitude include slate.com, bleacherreport.com, unity.com, later.com, circleci.com, tapas.io. The full list of 22,537 websites can be exported as a CSV for $29.

Amplitude market share and customers

As of October 9, 2026, Amplitude is used by 22,537 websites in the TechLeads index: 0.06% of all Analytics detections, the 65th most-used of 366 Analytics technologies.

22,537

websites using Amplitude

0.06%

share of Analytics

#65

of 366 in Analytics

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Amplitude Customers and Market Share." Data as of October 9, 2026. https://techleads.fyi/technology/amplitude/market-share

HTML link

<a href="https://techleads.fyi/technology/amplitude/market-share">Amplitude market share (TechLeads data)</a>

Amplitude vs competitors in Analytics

Websites using each technology in the TechLeads index, and its share of all Analytics detections.

#	Technology	Websites	Share
1	Google Analytics	16,711,630	46.4%
2	Facebook Pixel	3,404,825	9.5%
3	Cloudflare Browser Insights	2,785,284	7.7%
4	Google Universal Analytics	1,902,032	5.3%
5	Site Kit	1,576,194	4.4%
6	Microsoft Clarity	1,081,552	3.0%
7

Amplitude usage over time

In HTTP Archive's monthly crawl of public websites, Amplitude was detected on 77,930 pages in September 2026, down 59.8% from a year earlier (peak: 285,695). Among the 1,000 most-visited sites, it appeared on 12. HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Analytics technologies in HTTP Archive: Google Analytics 26,446,274, Facebook Pixel 8,201,867, Cloudflare Browser Insights 6,081,428, Site Kit 3,624,668, Microsoft Clarity 2,814,686.

Amplitude customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

US87
GB7
AU6
BR5
CO3
KR2
IT2
SG2
RU2
SO2

Companies using Amplitude

slate.com
bleacherreport.com · Bleacherreport
unity.com
later.com · Later
circleci.com
tapas.io · Chang Kim
castos.com
otter.ai
usercentrics.com
languagetool.org · LanguageTool
deliciousbrains.com
biblia.com

See all 22,537 websites using Amplitude or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Amplitude from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Amplitude's website count divided by the website counts of all Analytics technologies we track; a site using two Analytics tools counts for both. Counts were last refreshed on October 9, 2026 and update daily.

FAQ

Amplitude accounts for 0.06% of Analytics detections in the TechLeads index (22,537 websites), which makes it the 65th most-used of 366 Analytics technologies we track.