How many companies use Afterpay?

TechLeads currently detects Afterpay on 16,390 websites. HTTP Archive's monthly crawl, a separate dataset, detected it on 25,811 pages in March 2022.

Who are Afterpay's biggest competitors?

By number of websites, the largest Pay Later technologies besides Afterpay are Affirm (10,472), Sezzle (6,745), Tabby (5,349), zipPay (4,933), Scalapay (4,840).

Which companies use Afterpay?

Websites using Afterpay include instanatural.com, acnecompany.com, adequateample.com, adventurekidscuracao.org, alampauto.com, afordable4x4s.com. The full list of 16,390 websites can be exported as a CSV for $29.

Afterpay Market Share and Usage Statistics

As of October 15, 2026, Afterpay is used by 16,390 websites in the TechLeads index: 24.4% of all Pay Later detections, the 1st most-used of 52 Pay Later technologies.

16,390

websites using Afterpay

24.4%

share of Pay Later

of 52 in Pay Later

Cite this data

Quoting these numbers? Credit TechLeads with a link to this page.

Citation

TechLeads. "Afterpay Customers and Market Share." Data as of October 15, 2026. https://techleads.fyi/technology/afterpay/market-share

HTML link

<a href="https://techleads.fyi/technology/afterpay/market-share">Afterpay market share (TechLeads data)</a>

Afterpay vs competitors in Pay Later

Websites using each technology in the TechLeads index, and its share of all Pay Later detections.

#	Technology	Websites	Share
1	Afterpay	16,390	24.4%
2	Affirm	10,472	15.5%
3	Sezzle	6,745	10.0%
4	Tabby	5,349	7.9%
5	zipPay	4,933	7.3%
6	Scalapay	4,840	7.2%
7	Tamara	4,039	6.0%

Afterpay usage over time

In HTTP Archive's monthly crawl of public websites, Afterpay was detected on 25,811 pages in March 2022 (peak: 28,555). HTTP Archive is a separate dataset from the TechLeads index, so its numbers are not added to ours.

Same month, other Buy now pay later technologies in HTTP Archive: Klarna Checkout 318,530, Affirm 26,244, Sezzle 10,749, Scalapay 10,118, Zip 9,767.

Afterpay customers by country

Based on country-code domains (such as .de or .co.uk); websites on .com and other generic domains are not assigned a country.

Companies using Afterpay

instanatural.com · InstaNatural
acnecompany.com · CLEARSTEM
adequateample.com · Adequateample
adventurekidscuracao.org · Adventure Kids Curaçao Foundation
alampauto.com · A Lamp Unto The Streets Mobile
afordable4x4s.com · AutoDeal .us         207-225-AUTO
american-giant.mom · American Giant
apresapresstudio.com · Après Après
architectwebstudio.com · Architect Web Studio
beezyink.com · Style Suites
asdtest.org · ASDTest.org
beshome.com · BesHomeDesign

See all 16,390 websites using Afterpay or download the full list as a CSV for $29.

How these numbers are calculated

TechLeads scans public websites and detects Afterpay from signals in the page HTML, scripts, cookies, HTTP headers and DNS records. Market share is Afterpay's website count divided by the website counts of all Pay Later technologies we track; a site using two Pay Later tools counts for both. Counts were last refreshed on October 15, 2026 and update daily.

FAQ

Afterpay accounts for 24.4% of Pay Later detections in the TechLeads index (16,390 websites), which makes it the 1st most-used of 52 Pay Later technologies we track.