TechLeads
Demandbase alternative when you only need technographics
Demandbase is an account-based marketing platform that bundles account data, intent, advertising, and technographics. If technographics is the piece you actually use, TechLeads offers it on its own at a fraction of a platform contract.
Demandbase vs TechLeads
| Demandbase | TechLeads | |
|---|---|---|
| Core strength | ABM platform + account data | Technographics + website lead lists |
| Find companies using X | Part of the platform | Core product |
| Pricing model | Platform contracts | Self-serve: $29 dataset, $79/mo Growth |
| Contract | Typically annual | Monthly, cancel anytime |
| API | Platform integrations | From Growth $79/mo (5,000 credits/mo) |
Competitor pricing is approximate — check their live pricing pages.
ABM platforms are built for orchestration across ads, sales, and marketing. TechLeads is built for the list: who uses what, exportable today.
Who each tool is for
- Demandbase: Stay on Demandbase if you run full ABM programs with advertising and intent across a large account base.
- TechLeads: Choose TechLeads for standalone technographic lists, domain lookups, and alerts when a company adds or drops a technology.
What you get
- Free website technology checker at /lookup
- “Companies using X” lead lists from $29 per technology
- Growth at $79/mo for recurring search, exports, and alerts
- Technographics API from Growth ($79/mo, 5,000 credits/mo)
Related: What is technographic data? · Pricing
FAQ
For technographic data, yes. TechLeads is not an ABM advertising or orchestration platform.